Virtual Store
Platform
Gear VR
VR Design Lead
Individual project
Software
3ds Max
Vray
Fusion 360
Photoshop
Unity
360 Camera for composite shots
Best Buy experience store layouts using Cube map environments. Use cases for virtual stores and product placement. Simple point and click headset navigation.
(Individual)
Design and creative process
About the Project
Creating a virtual store for Samsung products before and after market for key decision makers for visualization of product placement.
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• Way to visualize store and arrangements
• Observation and quick placement of tables and items arranged for buyers for previsualization and testing
• Navigation of space and store
• Modeling and display placement of Samsung products as 3d assets
• Future ideation for concept of online store and usable items to purchase and use in VR
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Goals
Save time and quickly iterate digital store fronts and items merging with the physical, with potential consideration for full future digital stores.
Vray Shaders match environment with IBL techniques similar to film for compositing shots into a 360 images. Setting up core layouts similar to the store for quick updates and navigation. The models are Fusion 360 CAD, then optimized in 3ds Max.
The image looks CG by itself, but when composited with the correct environment and reflections looks real. Many of the items are slightly turned and offset to subconsciously make the users feel they are believably placed when viewing inside the VR headset.
Result
Project completed as one of multiple side projects for internal Samsung innovation concepts.
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VR educational graphics for evangelism.